The Only Way Is Essex is a British reality television series based in Brentwood, Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way." Broadcast on ITV2 from 2010, the series was moved to ITVBe in October 2014. The first series consisted of 10 episodes and ran for 30 minutes, with a Christmas special following later in the year. Due to popularity, the runtime was extended to 45-minute episodes and renewed for a year's airing. On 22 May 2011, the series won the Audience Award at the 2011 BAFTA Awards.