Winnie the Pooh is a fictional bear and the main character in Disney's Winnie the Pooh franchise, based on the character Winnie-the-Pooh created by English author A. A. Milne and English artist and book illustrator E. H. Shepard, being one of the most popular characters adapted for film and television by The Walt Disney Company. Disney first received certain licensing rights to the Winnie-the-Pooh stories, characters, and trademarks from Stephen Slesinger, Inc. and the estate of A. A. Milne in 1961. Winnie the Pooh is one of the most popular characters adapted for film and one of Disney's most popular characters, especially in terms of merchandising.