The World's Strongest Man is an international strongman competition held every year. Organized by American event management company IMG, a subsidiary of Endeavor, it is broadcast in the US during summers and in the UK around the end of December each year. Competitors qualify based on placing in the top three at the four to eight Giants Live events each year. The current event sponsor is SBD Apparel. Previous sponsors include Tachi Palace, Coregenx, Commerce Hotel and Casino, DAF Trucks, Tonka, MET-Rx, and PartyPoker.com.