Rudolph the Red-Nosed Reindeer is a 1964 stop motion Christmas animated television special produced by Videocraft International, Ltd. It first aired December 6, 1964, on the NBC television network in the United States and was sponsored by General Electric under the umbrella title of The General Electric Fantasy Hour. The special was based on the 1949 Johnny Marks song "Rudolph, the Red-Nosed Reindeer" which was itself based on the poem of the same name written in 1939 by Marks's brother-in-law, Robert L. May. The concept was developed in New York City, the animation was done in Japan, the music was recorded in England, and most of the voice actors were from Canada. The production was completed in 18 months.