Blair Witch is an American horror media franchise created by Daniel Myrick and Eduardo Sánchez, distributed by Artisan Entertainment and produced by Haxan Films that consists of three feature films and various additional media. The development of the franchise's first installment, The Blair Witch Project, started in 1993. Myrick and Sánchez wrote a 35-page outline of a story with the dialogue to be improvised. Filming began in 1997 and lasted eight days. The film follows the disappearance of three student filmmakers in the woods near Burkittsville, Maryland, while shooting a documentary on the local legend known as the "Blair Witch".