Dwight Dawson, who runs an unsuccessful success school, stages a contest to find the biggest failure in the USA, for publicity value when the "dope" takes his course. But winner Tad Page is contented with his idle, lazy life and threatens to convert Dawson's other students to his philosophy. Dawson captalizes on Tad's attraction to Claire Harris to win him over; but will Tad find out Claire is really engaged to Dawson?