Metrobranding

Metrobranding

6.7 / Rating 76 votes 1h 32m 2010
Language: Romanian
Country: Romania

While people in Western Europe were used to choose between hundreds of brands, the communist Romanian used to have a different experience: all our life we lived with only one brand for each basic product. Imagine the importance that this 'mono-brands' could acquire for the lives of those who made them and for the lives of those who consumed them. A love story between man and object.

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Wikipedia Article (English)

Metro Brands, previously known as Metro Shoes, is an Indian multi-brand footwear retail company based in Mumbai. As of 2021, Metro Brands operates 598 Metro showrooms across 136 cities in India.